Hello, I’m Hariprasad

Marketing Associate · Content Creator

i build content systems — campaigns, videos, and the ai tools that power them.
i write copy, design in figma, and grow brands on instagram.

TECH STACK
Figma
Google Analytics
GitHub
Notion
HubSpot
Mailchimp
Instagram
Meta
WordPress
Semrush

Experience

Content StrategyLinkedIn MarketingDocumentation
  • Built LinkedIn content strategies and social campaigns for two Web3 products, SecureChain AI and CoinMask.
  • Wrote structured PDF documentation reports to support marketing and product positioning.
  • Explored LinkedIn data sourcing via Apify to inform outreach and content planning.
Video DocumentationCampus Life
  • Won 1st prize in 2025 for documenting campus life in a video — filmed, cut overnight, posted next morning.

Work

CAPTR
CAPTR — caption, polished.

CAPTR

An AI-assisted web tool that rewrites and optimises captions for different platforms — structure, tone, and readability, not filler text.

Instagram growth
+2,096% on Instagram

Instagram Growth

Rebuilt a content calendar from scratch — weekly reels, posts and stories with one consistent hook and caption system.

Case studyDetails →
The Marketer's Decade
The Next 10 Years

Marketing, 10 Years Out

A LinkedIn article on the decade ahead for marketers — strategy shifts, AI, and what still won’t change.

ArticleRead →
Spotify India
Spotify India

Spotify India Case Study

How Spotify turns cultural relevance and personalization into Premium revenue in a free-first market.

Case studyDetails →

Blogs

View All
10The Marketer's Decade

The Next 10 Years: How Marketing Will Never Be The Same

What AI changes, what it only looks like it changes, and the skills that get more valuable as output gets cheaper.

Read on LinkedIn →
SpSpotify India

Spotify India: Culture Into Revenue

Campaigns, personalization and the audience-versus-revenue gap — an independent case study with a measurement framework.

Case study →