
CAPTR
An AI-assisted web tool that rewrites and optimises captions for different platforms — structure, tone, and readability, not filler text.
Marketing Associate · Content Creator
i build content systems — campaigns, videos, and the ai tools that power them.
i write copy, design in figma, and grow brands on instagram.

An AI-assisted web tool that rewrites and optimises captions for different platforms — structure, tone, and readability, not filler text.

Rebuilt a content calendar from scratch — weekly reels, posts and stories with one consistent hook and caption system.

A LinkedIn article on the decade ahead for marketers — strategy shifts, AI, and what still won’t change.

How Spotify turns cultural relevance and personalization into Premium revenue in a free-first market.

What AI changes, what it only looks like it changes, and the skills that get more valuable as output gets cheaper.
Read on LinkedIn →
Campaigns, personalization and the audience-versus-revenue gap — an independent case study with a measurement framework.
Case study →